Trendora Retail Inc., a leading e-commerce and fashion retailer headquartered in Toronto, partnered with Hireteq to diversify its workforce and fill multiple roles across marketing, logistics, and IT operations.

Facing industry pressure to improve workplace inclusivity and respond to rapid digital transformation, Trendora sought a staffing partner who could source diverse candidates with both cultural awareness and digital fluency. Their goal was to strengthen internal innovation, boost employee engagement, and position themselves as an inclusive brand leader.

Hireteq responded by initiating a multi-channel sourcing strategy, leveraging diversity job boards, community networks, and our proprietary AI tools to identify underrepresented yet highly qualified professionals.

Over the course of eight weeks, we helped fill 22 positions—including digital marketing managers, warehouse operations leads, and IT security analysts—with 70% of candidates representing diverse backgrounds. All candidates were pre-screened not just for skill fit but also for alignment with Trendora’s inclusive culture.

Our client reported a 45% improvement in team collaboration and a noticeable rise in employee satisfaction ratings within three months of onboarding the new team members. Additionally, Trendora’s brand engagement metrics improved across Gen Z and millennial audiences—segments most sensitive to diversity values.

Trendora now highlights this collaboration as a benchmark case in their corporate responsibility reports and has extended a multi-year diversity hiring partnership with Hireteq.